I gave a presentation today about trends in advertising to SCORE Fort Wayne. SCORE is a wonderful not-for-profit organization of volunteer executives that provide much-needed counseling to potential and existing small business owners. Had a great time!

Most of my presentation revolved around the potential of mobile advertising. I’ve given similar presentations before and I am still surprised by the excited reactions I get. It all comes down to the numbers and they are just too powerful to ignore.

If you aren’t considering mobile in your plans, you are missing out. Check out the FAQs:

• More people have Internet access via mobile phone than PC
• Mobile Internet – growth of 25% per year
• 40 – 45 million mobile users use mobile Internet – age 25 – 44
• 37% of adults say they are open to mobile ads & incentives
• Of those currently receiving text advertising, 45% have responded to it
• Text campaigns achieve 15% to 30% response rate.
• In comparison, email is 5% and snail mail is 2.61%.

Wow – pretty impressive stuff! It’s not just about response rates and growth, albeit impressive, look at the age range. We’re not talking about just a bunch of teenagers here.

Now the key is to find a way to start implementing mobile technology into your marketing efforts. If you need any help, just shoot me an e-mail or give me a call @ (260) 422-4888. Better yet, comment right here on my post. Would love to chat!

Sources – dreamsuccessmanagement.com – 2009, mobilecommercedaily.com – 2009, gpsbusiness news.com – 2010, neustar™ ROI of Common Short Code and SMS Mobile Marketing, Nov. 2009